Email marketing is a digital form of advertising. It involves sending commercial emails to a selected group of people, encouraging them to take desired actions.
According to a report, 52% of customers made purchases directly through promotional emails in 2023. This is a big number proving email marketing to be an effective marketing strategy.
Businesses use email marketing as a tool to keep their fanbase intact and attract new customers. It is a cost-effective way to market your products and services to potential buyers.
However, writing such emails is not child’s play. You need to spend long hours choosing the right wording that recipients find appealing and informative. But this has become a lot easier with an AI email writer, which can write perfect emails in seconds.
Ways An AI Email Writer Can Prove Helpful in Email Marketing
An AI email writer is a type of writing tool that employs artificial intelligence to write emails with the greatest efficiency.
Since it’s an easy and quick way to write emails, more and more people are now switching to these tools for all their email writing tasks. An email writer can prove useful in email marketing in the following ways:
Speeds Up the Writing Process
It takes a significant amount of time to manually write a promotional email. There are several factors you need to consider such as the target audience, appropriate writing tone, word length, etc. Staying within the required writing limits can be hectic and time-consuming.
This is where an AI email generator can offer assistance. You will just need to enter the information in the required input fields and this is it. The tool will provide you with a perfectly written email in little to no time.
These email writing tools are usually free and allow quick access without any account registration. Anyone even with little tech and writing understanding can quickly craft a compelling email.
So, when an AI writer is on your side, you can write more emails, attracting more potential consumers for your business.
Crafts Personalized Emails for Different Audiences
It has been observed that people are more likely to open and respond to emails that address their personal needs. So, you need to craft a customized email to target a specific segment of the audience.
But things can get tricky when you have a big audience to target. Writing emails to address the pain points of different audiences can be a real headache. An AI email writer could be beneficial in this scenario.
Since these tools offer customization, you can easily target different classes of people. Let’s break it down through a visual demo. We’ll use a random AI email writer online to see if it can create a personalized email for a particular individual.
We’ll have it write an email for a 45-year-old male individual looking to undergo spinal surgery. We willl use pseudonyms in the ‘’Sender’’ and ‘’Receiver’’ input fields of the tool. Here’s the prompt we’d like to give to the tool:
‘’Write an email for a 45-year-old male individual looking to undergo spinal surgery. Write on behalf of Ellen Thomas, an experienced spinal surgeon serving Los Angeles, CA. Start by addressing the pain points and why he should immediately consider undergoing spinal surgery. Phone:(310) 941-9220. Address: 453 N. Roxbury Dr 2rd Floor, Silver Lake, CA 90210.’’
To our surprise, the AI email writer did an excellent job of providing us with a perfectly written email targeting that 45-year-old guy in the best possible way.
As you can see in the above picture, everything is perfectly maintained from the writing tone to addressing the pain points. This way, you can target different groups of people with the help of an AI email writer.
Perfectly Places Call-to-Actions
A Call to Action (CTA) is a marketing term referring to the combination of words or phrases that encourage readers to take a specific course of action. Call-to-actions are an important part of email marketing because they prompt readers to visit a desired link, download a file, make a purchase, etc.
They are strategically composed to evoke the emotions of readers for required actions. Writing clear and concise CTAs is not everyone’s cup of tea. It takes a lot of experience and expertise to come up with unique and appealing CTAs.
An AI email writer can produce and add these powerful call-to-actions to your emails, going a long way toward simplifying your email marketing efforts.
Conclusion
An AI-powered email writer can help take your email marketing to the next level. When it is on your side, you can easily speed up your writing process, tailor content to different groups of people, and add compelling Call-to-Actions (CTAs).
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